As a previously frustrated consumer and as a professional makeup artist, I was faced with a lot of makeup challenges and questions from clients and worse, from myself! My lack of understanding on the background of the industry I work under had me question the significance of makeup and it’s power, let alone its existence. After a lot of in-depth research, I made it my mission to empower women through education to become conscious consumers who not only have a choice in their products, but know how to use them to their full potential. I aim to have every woman I work with leave the appointment with a better understanding on the industry and themselves, as we create a customized makeup design.
As a makeup artist it’s important to understand the companies you promote and represent, because these are companies who are supposed to represent and promote you. Knowledge and education are powerful tools, and when working with the skin on a daily basis – not only on ourselves but through other women and clients, it is crucial that we understand the products, tools, and ingredients we are applying and working with, as well as presenting and promoting to our clients. I believe in the power of choice, and by creating FACED, it has become a channel for me to work with women and makeup artists everywhere to become independent conscious consumers and successful artists of their own!
